You have to sit through the adverts before you get to the clip and the clip may only be 40 secs long. It's giving me a bloody headache 
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Yeah I gave up after watching one clip today cos I couldn't be arsed to wait for the ads to finish.
I attempted to watch a few yesterday and gave up after two. It's just not worth it! It wouldn't be quite as bad if it hadn't been the same adverts both times. 
I'm sure that when C4 did video clips, you only had to suffer the adverts after so many clips....not every single one!
Its not worth sitting through a Freederm advert to watch every clip.
Farce
I had no intention of ever watching them, I've got even less intention now! 
If you like the service tell all your friends, if it pisses you off be sure you tell C5 in the comments underneath and also tell them on FB as well. It will help to concentrate their minds a bit.
Do what GL says.....spam their clips with comments about LF....sign all the web petitions for LF...let C5 realise that they have dropped a very large one...and moan on DS as well,C5 are bound to read what is said there