He may have entered a the under dog, but Mike The Situation Sorrentino is  being heavily backed to win this year’s Celebrity Big Brother according to  Ladbrokes.

The US reality star was arguably one of the least known stars to enter on  launch night last Wednesday, but has seemingly won over viewers already.

As the celebrities come to the end of their first week in the house it’s no  longer Martin Kemp who punters are backing, instead it’s outsider Mike ‘The  Situation’ at 20/1, who will currently see the firm fork out over £20,000 in  winnings.

Julie Goodyear is also proving to be a popular bet at 7/1 in the market  however Coleen Nolan is failing to live up to the hype and has drifted out to  10/1 from 9/2.

Martin Kemp and Julian Clary (5/2) continue to jostle it out for favouritism  but it’s the Spandau man who still has the edge at 9/4.

Jasmine Lennard finds herself chalked up as the odds-on 4/11 favourite to be  given the boot first during Wednesday night’s live eviction, while Page 3 beauty  Rhian has been given a 2/1 chance of leaving before her.

Jessica Bridge of Ladbrokes said: “The tides have turned and although Kemp’s  the favourite it’s all about Sorrentino.

“We’re in a situation over his potential pay out so we’d be more than happy  to see money for the other contestants.”

Ladbrokes latest betting Winner of CBB

Martin  Kemp    9/4

Julian Clary         5/2

Cheryl Fergison9/2

Julie  Goodyear 7/1

Coleen Nolan    10/1

Prince Lorenzo 16/1

Mike  Sorrentino 20/1

MC Harvey         25/1

Ashley McKenzie   25/1

Samantha Brick 50/1

Danica Thrall      50/1

Rhian Sugden    66/1

Jasmine Lennard  100/1

First eviction Jasmine Lennard 4/11

Rhian  Sugden 2/1

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