Yeah: got the "Responsible Gambling Week" spiel when I logged onto my online turf accountant on Friday to check the latest BB odds.
Funnily enough, we were talking about "responsible gambling" on the live thread last night: EC made reference to those Pink Casino ads, which prompted me to go off on a minor rant about their not-so-well-publicised T&Cs.
The thing is: "responsible gambling" is a two-way street. The campaign literature contains some good advice, but it's all aimed at the punter taking responsibility: the other side of that coin concerns the bookies' responsibilities, and they're a lot less open about discussing that.
The overall feeling is of the industry being seen to take a lead without actually doing anything practical.
And the irony - as you say, Velvet - is that this is happening in the week that we discovered that the restrictions on FOBTs are going to be delayed. Respect to Tracey Crouch for resigning over it, but nobody-else came out of that with any credit.