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Brilliant!
People will buy it thinking it's a paper forecasting the weather!
They couldn't call it the Sunday Sun because there's already a paper in the Northeast called that. Murdoch's going to have enough trouble selling his "new" rag in Liverpool without annoying the Geordies and Mackams too...
It's like when the Daily Mail brought out a Sunday edition: they couldn't call it the Sunday Mail because that's the name of a long-running Scottish paper...
..Though in all honesty, why a papers 7th day edition has to have a different name is beyond me
Surely crap still smells the same what ever the day
Didn't take long did it
Didn't take long did it
Murdoch can bring a new paper out everyday for me.
It's the idiots that buy them that worry me!!