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They couldn't call it the Sunday Sun because there's already a paper in the Northeast called that. Murdoch's going to have enough trouble selling his "new" rag in Liverpool without annoying the Geordies and Mackams too...

http://www.sundaysun.co.uk/

 

It's like when the Daily Mail brought out a Sunday edition: they couldn't call it the Sunday Mail because that's the name of a long-running Scottish paper...

Eugene's Lair

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