Less than 2.5million viewers tuned in for the return of Celebrity Big Brother last night, making it the showâs lowest rated launch ever.
An overnight average of 2.24million viewers (11.9%) tuned in to Channel 5 to see the likes of Gary Busey and Claire King enter the house.
An additional 115,000 (1.0%) caught the opener an hour later on +1, giving it a total of 2.36million viewers (12.6%).
The live show â which was scheduled between 9.05pm and 11.20pm, but finished at least seven minutes early â was the least watched CBB launch to date, coming in below the 2012 summer series, which begun with 2.71million (13.1%).
However, it did well enough to come third in the 9pm hour, beating BBC Twoâs Horizon (1.83million/7.9%) and Channel 4âēs Royal Marines Commando School (1.68million/7.2% inc +1).
CBB also dominated the TV chatter on Twitter last night, with users posting over 336,000 tweets about the show, according to data from SecondSync.
Busey, Stephanie Pratt and the â#CBBDUCHESSâ launch twist hashtag trended worldwide, while terms such as âFrenchyâ, âPoint Breakâ and â#celebritybigbrotherâ trended in the UK.
Elsewhere, spin-off show Celebrity Big Brotherâs Bit On The Side begun with 795,000 viewers (10.7%) from 11.20pm, excluding +1.
The first highlights show airs tonight at 10.00pm on C5.