This is a technology I have been keeping an eye on for sometime now.
I can certainly see many applications for this technology once refined. Weight reduction for screens in aircraft, massive TV's for the home that can be rolled up once you have had your cinema night, lighter laptops and tablet and phones, outdoor high quality waterproof screens to name a few.
Have a look at it in action.
http://www.bbc.co.uk/news/technology-35230043