A host of Channel 4's top TV personalities including Mary Portas, Kirstie Allsopp and Gordon Ramsay will be taking over a hotel for a week next month.
The personalities will staff Hotel GB with unemployed people looking to gain experience in the hospitality industry.
Fashion presenter Gok Wan will be in charge of events at the hotel, according to the broadcaster. Details are still being finalised as to what events the Hotel GB will host, but they are likely to surprise.
Phil Spencer will be Maitre d, and it is rumoured Dragon Hilary Devey might make a guest appearence.
For the Channel 4 stars the challenge is to ensure the hotel makes as much money for employment charities as possible, and to get their trainees into full-time employment by the end of the week.
Each day, Hotel GB will open its doors to guests that need to be checked in, served food in the restaurant, and entertained in the bar. There will be breakfasts to make, rooms to clean, complaints to manage, requests for the concierge and plenty of surprises.
The show will start on Channel 4 in early October.
I think I will like this,anyone else going to give it a go?