I went into H&M the other day - I know, I'm so trendy - to buy a pair of jeans. To my horror, I discovered that they only make jeans/trousers in one length with no other choices. So I decided to email them, and they replied.
My email
Dear H&M,
Hello, my name is David. I'm emailing you about a concern I have with an odd design decision that has been made by your company.
A few days ago it struck me that I owned far too many pairs of blue jeans and that I should dabble, and be slightly more adventurous, in my colour choice. After searching for quite some time on the world wide web, I came across this delightful looking pair of jeans you had on your website:
A dark beige, slim fit, pair of jeans was the maximum of wildness I was looking for and these just seemed perfect. Whilst I could find my waist size, 32, or 34 if I'm telling the complete truth, I was a little perplexed by the lack of leg length information. This wasn't a big problem, at first, as I was planning on visiting my local store to try on a pair without any doubt of finding the perfect fit.
After a less than glamorous 30 minute bus ride into town, I merrily walked into my local H&M and to my delight was able to find the pair of jeans I was looking for. Yet to my dismay, I was not able to find any information on the leg length. Trying on a pair of jeans without knowing the exact measurements isn't really my thing, and I've yet to master the skill of 'holding-the-jeans-up-to-my-waist-to-gauge-the-length' that my mother was so expertly perfect at. So I asked the sales assistant for their assistance.
It was then that I was told the bad news that H&M only make jeans, and trousers, in one leg length of 34.
Now I know H&M is a very trendy, modern, clothes shop that uses stunningly beautiful giants to model your clothes. But what about the little guys? What about the men who despite being positively charming, and a hoot, have been hindered by having thumbs for legs? It's not our fault our height was sacrificed for an award winning personality, is it? Why can't the short guy own a pair of your dark beige, slim fit jeans for the reasonable price of ÂĢ24.99?
What I really want to ask is, why do you not offer a wider range of jeans/trouser sizes? Do you know if there are any plans to rectify this odd design choice?
Thank you for your time
David
Their response 
Hello there David,
Thank you for your email.
We're really sorry that we have disappointed you! We can confirm that all of our mens jeans are in size 34, as we have come to the conclusion that its pretty easy to take jeans up, or even fold them up, but its distinctly harder to make them longer. We used to offer different lengths of jeans, but in all honestly we found that customers tended not to find the specific size they needed anyway, and we ended up with all kinds of combinations of waist size and length unsold - not very sustainable!
We very much appreciate men who are positively charming, a hoot and in possession of award winning personalities, and we have no issue with short legged persons what so ever - we are really sorry that we gave to that impression! At the moment we have no plans to rectify this, but we have defiantly taken on your feedback! I have passed it on in our internal evaluation system, making the point that there is a demand from our customer for jeans adapted to non-giant beautiful persons. We register all feedback, and hopefully this will lead to change in the future.
I hope this has answered your question! If you have any further query, or if there is anything else that we can do for you with, please do not hesitate to let us know - we 're here to help!
I wish you a lovely day.
Kind regards,
Emma K
H&M Customer Service
I want to marry her.
Reckon you're in there
