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So why buy all those players? If you look at Chelsea who has hardly bought any new players... well they are beating everyone. Perhaps less greed and more concentrating on the team you have and bringing up new young players may have been more effective.
Chelsea are no different bringing in players. Ballack, Kalou, Shevchenko, Mikel, A.Cole, Essien, SWP, Carvalho, Drogba, Robben, Cech, Ferreria and more. We are trying to get into the champions league and we need all the experience we can get. We have bought players that have all played in the champions league in the past. We wouldnt even make the top 6 this season if we had used the team we had few seasons ago or used the youngsters we currently have. Its best having a mix. Every successful team has pretty much spent... the only difference is that the transfer market is more expensive than it was 6-7 years ago and that we are buying the players when they are at their peak.