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Reference:
Ads: Why are the RBS having to go into schools and teach kids about money management? Are parents so hopeless these days?
Its got sod all to do with that, they did this in the 70's and 80's as well advertising in schools.  They know a lot of people never change their bank.  They used to give them a bank account with a few quid in it.  Probably something similar.

Edit wasnt RBS then was midland and barclays.
CaptVimes

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