Channel 4 has confirmed to bbspy that they are running billboard adverts for Big Brother 11 in the coming weeks.

While they have not given us specific details regarding exactly where and when the ads will appear, we are told that a lot of the billboards will be large ones, and that most of them will be backit.

In addition, the adverts – which feature the new eye logo alongside the slogan ‘The big send-off – Starts June’ – will be put up in London Underground stations.

The first of the adverts appeared earlier at the Warren St Tube station:






This is the first series since Big Brother 7 in 2006 that billboards have been part of the ad campaign.