...there will be 'video clips' on the website ..........
http://www.bbspy.co.uk/news/08...avour-of-video-clips
Senior Endemol staff have said that Big Brother live feed will not return for the new series, as the show is targeting ‘casual viewers’.
Acccording to Broadcast, the company has used its move to Channel 5 to rejuvenate the format, and will be borrowing elements from the emerging slew of ‘scripted reality’ programming to ensure it remains current.
As a result, the live feed has been dropped in favour of video clips, which will be available via mobile.
Creative director Gavin Henderson said it “felt more appropriate” to allow viewers to interact with the show via their phones, while Endemol UK chief executive Tim Hincks added: “Whereas before it was all about live streaming, now it’s about how viewers engage with it via social media.”
Changes will also be made to the show’s editing, with staff adopting new techniques to ‘extend the appeal’ of Big Brother beyond its hardcore fanbase.
Henderson commented: “Big Brother does what it does extremely well but it isn’t a TOWIE or a Made In Chelsea. But the humour, the awareness of the manipulation that the viewers have of those shows, as well as their use of music are things we need to note.
“The combination of relying on actuality in real time and an analytical voiceover with date stamps made it quite a loyal watch and not the kind of thing a casual viewer would be invited to come to.”
He continued: “But by cutting it differently, adjusting the pace and adding more signposting gives people permission not to have to watch it for three months religiously.
“We will jump into scenes later, signpost more and use music beds where appropriate.”
The 24-hour live feed is considered a core element of the format by long-time viewers, who will undoubtedly be angry with the decision. It was dropped by Channel 4 before the tenth run in 2009, which went on to become the least watched main series to date. Channel 5 is yet to comment.