I just saw the advert on TV, people using their iPads to view pretty pictures and pretty people taking photos of the items for sale.
So, I just had to look on the website.
Man, I'm still laughing. Far from the quality the advert proposes, these photos have been taken by a 2 year old and the items themselves, old car doors and tatty covered DVD's.
I just love it when the reality of a slick advert is funny as hell