A police force recruiting for a new deputy chief constable has requested applicants submit a "selfie" in order to apply for the role.
Humberside Police advertised for the £117,078-a-year senior post on its website.
The Chief Constable said it was "vital candidates embraced new technology".
But a marketing expert has said the force should not have used "the tactic" for a very "serious role" that commands a degree of respect in the community.
Emma Pearson-Kendall, director of Fred Marketing, said: "You would hope in a role this serious people would take it seriously.
http://www.bbc.co.uk/news/uk-england-humber-30797459
How many of you are rolling your eyes?
