I don't get it. Where does the bear come into it?  

Or is that wee black spec a tiny bear?

It's a paw print Fluffs 

I guess it's Pudsey's paw print.

bear faced as opposed to bare I also assumed was lack of make up?

amazin what a difference make up  makes eh  

Is that top picture Alex Jones?  she looks like a drug addict without her makeup.

Yes it is.

Not that women are shallow - definitely not

I happened to see Alex Jones on the One Show last night, she really must have it caked on.!

I still think the celebs in these pictures have some lippy and eye makup on, so not entirely bare faced or as they want us to say bear faced.