Ocado replaces Morrisons as BB shopping partner

 

Ocado, the online grocery brand, has signed a significant six-figure deal to become this year's shopping partner of Channel 5's 'Big Brother' and 'Celebrity Big Brother'.

Ocado: replaces Morrisons as shopping partner of upcoming Big Brother series

 

• The partnership, which Ocado and Channel 5 negotiated without any agency involvement, will begin with the launch of the new series of the "civilian" ‘Big Brother’ on Thursday 13 June.

During both series of the show, housemates will use a tablet to order their shopping from Ocado. Last year's housemates bought their shopping at Morrisons as part of a significant six-figure deal.

As part of the latest deal, Channel 5’s in-house creative team will make a spot for Ocado that will be shown only during ‘Big Brother' programming.

Jason Gissing, the co-founder of Ocado, said: "We launched Ocado in 2000, the same year that ‘Big Brother’ first hit our screens and we've delivered over 35 million orders since, as more and more people join the internet revolution and make the life changing move to online grocery shopping at ocado.com.

"Housemates being able to order their weekly shop with just a few taps on an iPad will highlight the benefits of Ocado’s superior service to more people than ever before."

There will be editorial coverage of Ocado’s role in the Daily Star, which is also owned by Northern & Shell, as well as online display and social promotion across Channel 5’s online platforms.

Agostino Di Falco, the partnerships director at Northern & Shell, said: "Shopping is an integral part of the ‘Big Brother’ experience. We’re delighted that the first instalment of our partnership with Ocado sees them delivering groceries to the house".

 

 

Back to basics

 Yes!

iPad? Why I ask thee?

Smarty arsed that wot

I am sure I heard that Morrisons had bought Ocado. . or were thinking of it anyway as a ready made online shopping store so they don't have to start form scratch to catch up with the other online grocery stores. . I may be wrong tho

You are right, Olly, Morrisons intended to use Ocado to do their online shopping deliveries.

http://www.independent.co.uk/n...aitrose-8620243.html

Bet they still manage to overspend - even though it's being added up for them!

I thought Ocado were a separate company  - Waitrose use them for their deliveries and they're not chuffed that they've done a deal with Morrisons too.    More to the point - if they're shopping with an ipad have knobbled the internet connection so they can't look at anything else?

and they will still end up buying the wrong food  it amazes me after all these years that they still get it wrong, they buy loads of junk food and not enough food for meals 

Yeah....lets have lots of booze and crisps and sweets....oh, and a loaf of bread 2 pints of milk and 80 tea bags - oh, we don't have enough left for all that - make it one pint of milk and 40 tea-bags then!

Don't forget the custard creams 

Oh did you HAVE to... it's not even started yet and I'm heaving....

Someone had to 

BB3 was ze best with Spencer and co.

All cider -  as it should be  

I'd really love to do the BB shopping list.

Me too, that's what I missed most about not having LF  I think you learn a lot about them watching who argues about how many biscuits to get  they would hate me doing it though as it would be mainly salad, veg and meat 

The good old days  the show is nothing like that now is it