CELEBRITY BIG BROTHER 2012

BT-owned telecoms provider Plusnet has announced that it will sponsor Channel  5′s second series of Celebrity Big Brother.

The Yorkshire-based company has signed a six-figure deal, covering online  activity on the official site, Facebook app and mobile apps as well as  television broadcasts. Their idents will be created by ad agency Karmarama.

Nick Rawlings, Plusnet’s commercial director, commented: “We’re delighted to  be kicking-off 2012 with such a cracking TV sponsorship, bringing our brand to a  whole new audience.”

Agostino Di Falco, partnerships director at Channel 5, added: “Celebrity Big  Brother’ will reach more young adults than any other programme in January. The  show kick starts Channel 5′s year, and it’s great to see Maxus and BT thinking  along the same lines in developing this partnership.”

Former BT mobile telecoms brands BT Cellnet and O2 previously sponsored Big  Brother between 2001 and 2003. Plusnet replaces Freederm, which had been  associated with the show since June 2010.