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http://www.bbspy.co.uk/news/08...her-advertising-deal

 

Domino’s Pizza has signed a deal with Channel 5 which will see them sell a Big Brother-themed pizza and promote special offers on eviction nights.

CampaignLive reports that C5 will run adverts for the offers on Fridays between 5.30pm and 9.30pm throughout both the Celebrity and normal series, while print adverts will also appear in The Daily Star.

The TV spots will be produced by C5 Creative Services in conjunction with ad agency Big Communications.

Meanwhile, the company has secured licensing rights to the Big Brother brand, and is in talks with producers to organise a task for housemates to design a pizza, which they would then put on sale.

Other brands advertising on the show include Dixons Store Group, Ladbrokes and Lucozade, who will run an exclusive BB-themed version of their new promo during tonight’s launch show.



 

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