A vast difference between what we are watching now and what we saw in BB1 all those years ago.
There was little guile or contrivance, no pretend romances that I recall. There was Nick Bateman, but that was about as daring as it got.

I don't remember people pretending to hate each other. The dynamics simply took their course.
Look at the difference now.
Now they think they could make money and gain publicity they have brought the programme down.
(In my humble opinion of course.)