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I couldn't give a monkey's whether they're married, a parent or whatever. They have always used their families as far as I can remember though, whether it's having the "supportive" wife next to them when some tabloid dirt hits the fan, or force-feeding their kid a hamburger for the cameras during the BSE crisis.
Now we've got Cameron parading his pregnant wife as some kind of election aid - "My goolies work - vote for me!"
Demantoid

Are we supposed to relate to leaders' wives, or be influenced by them? Are male voters meant to fancy them? I really do wonder what their significance is as an election tool. *Tries not to attribute the word "tool" to their husbands*
To be honest I don't find much to relate to with any of them. As usual one newspaper boiled it down to a fashion article - because of course that is all that matters to female voters

Far from foster an affinity it could have the potential to alienate certain voters.
Sam Cam (oh how catchy!) was photographed wearing a vest - it cost ÂĢ179.
Now, I like nice things - as do many many people but most of us wouldn't consider, or afford that kind of price for a vest top - even if it was made of silk.
There is their league - and that of the ordinary people, struggling in difficult times. And never the twain shall meet. 

Triggers
I've had enough of Sam Cam already, it doesn't usually bother me either way. This woman seems to really irritate me and everything about them is PR, much prefer Sarah Brown or Nick Clegg's wife. It wouldn't stop me voting for a party I don't think, I'll never know, I wouldn't be voting for Cameron if someone held a gun to my head
Dame_Ann_Average
I agree Low about it being an American influence.
During the last American elections, much play was made of Obama's family, wife and children.
As for Sarah Palin - she seemed to be followed by dozens of family members.
I don't want a leader's partner introducing him as "my hero".
I don't want the partner involved. I don't like to think of a partner using privileged opportunities in the privacy of the bedroom to persuade the leader.
Now the partner is high profile.
They did their best to keep Dennis Thatcher in the background.
Before that, there were no partners, except invisible ones.
brisket
Reference:
I'm surprised at the negative comments about Cherie Blair. We all look like that after a night celebrating. Overcame difficult childhood, worked hard at her education, marvellous career in law, and a better political decision maker than her husband.

I couldn't agree more although in all honesty - a prospective leaders wife should be an irrelevance ................I can't believe how shallow the electioneering process has become. does it really matter whether we admire/like the wife?
Soozy Woo
It's all part of the hype and does nothing for me, same as when we're told which celeb is voting for who, another one was mentioned on the news tonight but I've forgotten who as who celebs vote for means nothing to me or my life. I've only ever voted for one party, this year I'm undecided between 2, but can't imagine it being the Tories lol
Yellow Rose

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