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quote:
Originally posted by Cold Sweat:
heatworld blog

Which in itself is like having BB backing her, surely? Wink
In all fairness, CS, Heat mag 'adopted' BB once they realised what a cash-cow it was for them and almost ceased to even bother to chase after the 'Stars' once BB became huge.

I've no idea who approached whom, re the collaborations they obviously now have, but its clearly a relationship based on synergy Wink

In terms of Heat mag, I don't think that BB is backing her any more than they're backing any of the rest of them - its too soon to call, just yet dude Big Grin
K
quote:
Originally posted by *KG*:
quote:
Originally posted by Cold Sweat:
heatworld blog

Which in itself is like having BB backing her, surely? Wink
In all fairness, CS, Heat mag 'adopted' BB once they realised what a cash-cow it was for them and almost ceased to even bother to chase after the 'Stars' once BB became huge.

I've no idea who approached whom, re the collaborations they obviously now have, but its clearly a relationship based on synergy Wink

In terms of Heat mag, I don't think that BB is backing her any more than they're backing any of the rest of them - its too soon to call, just yet dude Big Grin


Heat no longer dedicate front covers and huge articles to BB as they once did. In fact, a former winner writing a blog on their website represents the β€œminority interest” status that the show has become. However, on a plus, I wonder if this lack of mass appeal is making the show more of an open contest?
Cold Sweat

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